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Valentine’s Day is great and all, but let’s be real: Galentine’s Day is where the true magic happens. It’s the day to gather your besties, laugh till your cheeks hurt, and celebrate the kind of love that’s built to last—friendship. Whether you're sipping mimosas in your favorite brunch spot, beachside in matching swimsuits, or sharing inside jokes on a spontaneous weekend getaway, Galentine’s is the perfect excuse to spend quality time with the girls who’ve been there through it all.

This year, skip the long lines at overpriced restaurants and plan a Galentine's Day celebration that's as stylish as it is fun—with Georgi Swimms, of course! We’ve got you covered on everything from perfect swimwear picks for your friend date to fabulous Galentine’s Day activities that are all about relaxation, laughter, and creating memories that’ll last a lifetime.

1. Poolside Brunch: Sip, Snap, Repeat

Who says brunch is just for brunching? Kick off your Galentine’s Day with a chic poolside spread—complete with pancakes, mimosas, and fresh fruit (because obviously, it’s all about the aesthetic). Think Georgi Swimms swimsuits, oversized sunglasses, and big floppy hats as you lounge around with your besties, soaking up the sun and celebrating your friendship.

Whether you're at home, renting a poolside Airbnb for the weekend, or booking a spot at a local pool bar, make sure to bring your Georgi Swimms swimwear—because life’s too short not to wear fabulous, eco-friendly swimwear that fits just right. Opt for matching sets for that Instagram-worthy shot (yes, it’s a thing) or go for coordinated styles that make each of you feel like the beach goddess you truly are. Bonus points for those coordinating drink orders with adorablenames like “Strawberry Sunrise” or “Tropical Love Potion.”

Galentine's Tip: Add a touch of fun to your poolside brunch by gifting each friend a cute personalized towel or beach bag—a perfect little keepsake that’ll remind you of the day long after it’s over.

2. Beach Day Adventure: Sun, Sand, and Serious Bonding

For those of us who live for the beach (or simply wish we did), a Galentine’s beach day is the ultimate way to celebrate. Pack a beach bag full of sunscreen, snacks, and a Bluetooth speaker loaded with your favorite tunes—because no Galentine's celebration is complete without a killer playlist.

If you're near the coast, or even just near a local lake, grab your Georgi Swimms swimsuits and head to the shore for a day filled with laughter, long walks along the water, and plenty of snaps for the 'gram. Don’t forget to pack a cozy beach blanket for when you need a little break from the sun, or simply want to catch up on life with your favorite ladies.

For that extra Galentine’s Day touch, grab some fun beach games like Frisbees, paddleboards, or beach volleyball—perfect for a little friendly competition. Georgi Swimms swimwear offers the perfect balance of comfort and style, so you can go from lounging in the sand to a playful water fight without worrying about your swimwear holding you back.

Galentine's Tip: Create a “Galentine’s Beach Bucket List” of all the activities you want to do together—whether it’s making sandcastles, paddleboarding, or just running into the waves with reckless abandon. Check off as you go!

3. DIY Spa Day: Relaxation and Reconnection

If the idea of lounging in a spa robe, catching up on everything, and pampering yourselves sounds like the best thing since avocado toast, then a DIY spa day is the ultimate Galentine’s plan. After all, what’s better than treating your skin (and soul) to a little TLC with your closest friends?

Start with face masks, bubble baths, and manicures—and keep the vibe lighthearted with lots of fun, girly essentials: fluffy robes, cozy slippers, and a glass of bubbly (because why not?). In between the pampering, pop on a Georgi Swimms playlist (yes, we’ve got one!) and dance around in your matching swimwear—because who says a spa day can’t have a little swag?

Plus, you can take your spa day outdoors! Create a relaxed poolside or hot tub environment where you can lounge in your Georgi Swimms swimwear—it’s all about keeping the vibe chill and fun. Whether you’re soaking up the good vibes or having a mini dance-off in your swimsuits, this day is all about fun, relaxation, and feeling good.

Galentine's Tip: Make your spa day extra special with DIY body scrubs or homemade bath bombs to give everyone a treat to take home. Bonus points for customizing them with each friend’s favorite scents!

4. Staycation Vibes: Weekend Away for the Besties

Can’t get away to Bali? No problem. Create the ultimate staycation vibe with a weekend away to a cute cabin, an Airbnb, or a boutique hotel nearby. Don’t worry about the long-distance flight—sometimes the best memories are made on a whim, and a staycation is the perfect chance to enjoy each other’s company without all the stress of travel.

Plan a weekend of movie marathons, wine tastings, and, of course, sunbathing in your Georgi Swimms swimsuits. Whether you’re planning a lazy day by the pool or a night out on the town, having matching swimwear makes the whole weekend feel extra special. You’ll look like you’ve just walked off the pages of a fashion magazine—while also supporting sustainable, eco-friendly choices with your swimsuits.

Galentine's Tip: Pack a "Galentine’s Kit" for everyone to use throughout the weekend. Include cute accessories, cozy slippers, and matching sunglasses for that extra touch of fun.

5. Dinner & Dance Party: Glam, Fun, and Fabulously You

As the sun sets on your Galentine’s celebration, keep the vibe going with a fancy dinner followed by a dance party. Whether you're heading to your favorite sushi spot or having a full-blown dinner party at home, the key to a great Galentine’s Day is making it unforgettable.

Don’t be afraid to go all out with a little extra glam: matching dresses or chic beachy vibes that still let your Georgi Swimms swimsuits shine. Slip on a pair of statement earrings, grab a cute clutch, and get ready to paint the town red (or, you know, pink, because Galentine’s). After dinner, take it to the dance floor—because what’s Galentine’s without a little boogie?

Galentine's Tip: Make it even more fun by starting a Galentine’s Day Dance Off where each friend gets to show off their signature move. Bonus points if you choreograph a group routine to your favorite ‘90s pop song.

Why Georgi Swimms is Perfect for Your Galentine’s Day

Whether you’re brunching by the pool, bonding on the beach, or toasting to your friendship under the stars, Georgi Swimms is your go-to for swimwear that makes you feel confident, stylish, and ready for anything. Our swimwear combines luxury, comfort, and sustainability—so you can feel great about what you wear while making memories with the best friends a girl could ask for. And hey, whether you're into bold prints or classic neutrals, we’ve got something that’s totally your vibe.

Galentine’s Day is all about the moments you share, the memories you make, and the laughter you enjoy. So go ahead—grab your girls, put on your Georgi Swimms swimsuits, and make this Galentine’s Day one for the books.

Swim with love. Swim with Georgi Swimms.

Super Bowl Sunday may be an American tradition, but in Australia, we know how to bring the party—and we do it in style. Whether you’re hosting mates for a viewing party, tailgating under the Aussie sun, or heading to the beach for a post-game dip, Super Bowl Sunday is the perfect opportunity to step up your style game. And this year, it’s all about comfort, functionality, and standout looks—thanks to Georgi Swimms.

Forget the usual jerseys and sweatpants combo. With Georgi Swimms Men's Collection, you can sport a laid-back yet sophisticated look that’s perfect for the Aussie climate—comfortable enough for a full day of celebrations, but stylish enough to take you from the grill to the beach, all while supporting sustainable fashion. Here’s how to style your Super Bowl Sunday from start to finish, all with Georgi Swimms.

1. Tailgate or Backyard BBQ: Effortless Aussie Style

In Australia, Super Bowl celebrations often start in the great outdoors—whether it’s tailgating in the park or firing up the BBQ in the backyard. And let’s face it: you want to look relaxed, but still sharp while flipping sausages and tossing the footy. That’s where Georgi Swimms comes in.

For a relaxed yet stylish look, start with the Portsea Board Short. Made with durable, quick-drying fabric, these shorts are perfect for outdoor fun. Pair them with a simple, comfortable Georgi Swimms tee—lightweight and breathable for those long, sunny afternoons. The board shorts offer an easy transition from the grill to a dip in the pool, giving you that versatile style every Aussie needs when entertaining outdoors.

Top off the look with a Georgi Swimms cap or sunglasses (because we all know the Aussie sun is unforgiving), and you’ll be the most stylish bloke at the tailgate or BBQ.

Tailgate Tip: Throw on your Portsea Board Shorts, grab a cold one, and enjoy the freedom of a relaxed, yet put-together look.

2. Game Day at Home: Comfort Meets Style

For many Aussies, Super Bowl Sunday means a low-key viewing party at home with mates, a few cold beers, and plenty of snacks. While comfort is key, you don’t have to sacrifice style. The Georgi Swimms Portsea Board Short is a great option for a game-day look that’s easy to wear and versatile. You can kick back and enjoy the game without feeling restricted—whether you're lounging on the couch or grabbing another round of drinks.

Pair your board shorts with a Georgi Swimms tee or casual shirt to add some extra style points while keeping things comfortable. This simple combination makes it easy to cheer on your team while still looking good—without needing a change of clothes halfway through the game. And for that extra touch of flair, the Portsea Board Shorts come in a variety of colours and prints to match your vibe.

Game Day Tip: Keep the vibe chilled but stylish by adding a Georgi Swimms hoodie for those cooler moments when the night kicks in.

3. Post-Game Drinks: From Couch to Pub in Style

The game may be over, but the party doesn’t stop there—especially in Australia, where the fun often moves from the living room to the local pub or beachside bar. If you're heading out to celebrate the win, you want a look that’s effortless but still makes an impact.

The Portsea Board Short is perfect for post-game drinks, whether you're sitting at an outdoor bar or meeting friends at the beach. The relaxed, beach-inspired vibe of the board short pairs well with a Georgi Swimms casual tee or a button-up shirt for a more elevated look. Whether you’re sharing a round of drinks with mates or taking in the night air, this easy, stylish outfit will keep you comfortable and looking sharp.

Post-Game Tip: Pair your look with Georgi Swimms slides if you're heading somewhere near the beach or just enjoying a relaxed after-party vibe. The whole outfit is designed for ultimate comfort, so you can stay in style and still have fun.

4. Beachside After-Party: Dive in with Georgi Swimms

For many Aussies, Super Bowl celebrations don’t stop when the final whistle blows. With beachside BBQs and relaxed coastal vibes, it’s not uncommon to take the party to the water. If you're planning a post-game beachside after-party or a quick dip in the surf, Georgi Swimms has got you covered.

The Tommy Board Short is designed for the active guy who likes to take his Super Bowl celebrations to the beach. With a modern cut and sustainable fabric, these shorts offer the perfect blend of comfort, style, and performance. Whether you're catching the waves or just hanging out with mates by the water, the Tommy Board Shorts will keep you looking sharp all day long. Pair them with a Georgi Swimms tank or button-up shirt for the perfect beachside after-party ensemble.

Beach Party Tip: Don’t forget your Georgi Swimms beach bag to carry your gear in style, or a lightweight hoodie for those cooler evenings by the water.

5. Sustainable Style: Feel Good About Your Super Bowl Look

This Super Bowl Sunday, you don’t have to choose between style and sustainability. With Georgi Swimms, you’re choosing eco-friendly, high-quality menswear that’s made to last—no compromises. Our collection of Portsea Board Shorts and Tommy Board Shorts are crafted with sustainable fabrics, so you can enjoy the game and the celebrations knowing your style is kind to the planet.

When you choose Georgi Swimms, you're not just getting durable, stylish swimwear—you’re supporting a brand that’s committed to creating a better future through sustainable practices. So, whether you’re tailgating, lounging at home, or celebrating by the water, you can feel good about your choices while looking great.

The Final Play: Super Bowl Sunday with Georgi Swimms

Super Bowl Sunday in Australia isn’t just about the game—it’s about celebrating with mates, enjoying good food, and creating memories that last. And this year, make sure your game day look is as effortless as it is stylish with Georgi Swimms.

From the Portsea Board Shorts for a relaxed BBQ or tailgate to the versatile Tommy Board Shorts for a post-game beachside after-party, Georgi Swimms has everything you need to step up your game-day style.

Gear up in Georgi Swimms—because when it comes to Super Bowl Sunday, you deserve to look as good as your team plays.

Game on. Swim with style. Swim with Georgi Swimms.

The beach is where we feel most connected to the natural world—a tranquil place where the sound of the waves soothes, the sun kisses your skin, and the salty air fills your lungs. But as we relish these moments, it's crucial to remember that the same oceans we celebrate are under immense threat. From plastic pollution and overfishing to coral bleaching and habitat destruction, the oceans face pressing challenges that require our collective action.

At Georgi Swimms, we believe that enjoying the beach and supporting ocean conservation go hand in hand. Just as we care for our swimwear, we must care for the environment that provides the backdrop to so many of our greatest memories. That’s why, in this piece, we’ll explore how you can enjoy the beach while simultaneously supporting ocean conservation efforts. From mindful habits on the sand to eco-conscious swimwear choices, the way we interact with the oceans can create a positive ripple effect that extends far beyond the shoreline.

1. Choose Eco-Friendly Swimwear: Start with What You Wear

A sustainable beach experience begins before your toes even touch the sand. What you wear matters. At Georgi Swimms, we’ve made it our mission to provide swimwear that not only reflects your personal style but also supports ocean conservation. Our collections use recycled materials—such as nylon made from discarded fishing nets and plastic waste—that help reduce the burden of pollution in our oceans.

Why does this matter? Every year, approximately 8 million tons of plastic enter the ocean, much of it from discarded fishing nets, plastic bottles, and synthetic fabrics from fast fashion. When you opt for swimwear made from recycled or eco-friendly materials, you’re directly contributing to reducing ocean plastic. Sustainable swimwear isn’t just a trend; it’s a commitment to reducing the environmental footprint of fashion and supporting the health of marine ecosystems.

By making thoughtful choices in what you wear, you’re helping to shift the entire industry toward sustainability. And every purchase you make sends a message to brands about what you value—style that lasts, and a planet that thrives.

2. Reduce Plastic Consumption: Bring Your Own Reusable Gear

Plastic waste is one of the most insidious threats to the oceans. Single-use plastics, such as bottles, straws, and food wrappers, often end up on beaches and in the water, where they can take centuries to break down. Marine animals mistake these plastics for food, leading to deadly consequences for countless species. But you can make a significant impact by reducing your plastic consumption while at the beach.

Start by swapping out disposable plastic bottles for reusable water bottles. Many brands, including Georgi Swimms, offer eco-conscious water bottles that are designed to last and reduce single-use plastic waste. Also, consider investing in reusable beach bags, towels made from organic cotton, and eco-friendly sunscreen. These small shifts can make a big difference in reducing the plastic waste that plagues our oceans.

Another easy habit is to pick up trash while enjoying the beach. If you see litter on the sand or in the water, take a moment to pick it up and dispose of it properly. You’d be amazed at how one person’s small act of kindness can inspire others to do the same, creating a ripple effect of positive change.

3. Support Ocean-Friendly Brands and Charities

Beyond your own actions, supporting organizations and brands dedicated to ocean conservation is one of the most effective ways to make a lasting impact. At Georgi Swimms, we actively partner with marine conservation charities and environmental initiatives to support the preservation of our oceans. By aligning with these organizations, we’re working together to protect marine life, prevent pollution, and conserve critical ecosystems like coral reefs and coastal habitats.

One way you can get involved is by supporting brands that contribute a portion of their profits to ocean conservation efforts. Many eco-conscious brands, including Georgi Swimms, make it a priority to donate to organizations like Ocean Conservancy, The Coral Triangle Initiative, and Surfrider Foundation. When you choose to support these brands, you’re helping fund vital conservation programs that focus on reducing plastic pollution, protecting endangered marine species, and preserving vital ecosystems for future generations.

You can also take your support beyond purchasing products by donating directly to ocean conservation charities, attending beach cleanups, and participating in local or global initiatives focused on preserving the health of the oceans. Every little effort counts—and when combined, these efforts can create significant change.

4. Be Mindful of Marine Life: Respect the Ocean’s Ecosystems

While enjoying the beauty of the ocean, it’s important to practice mindfulness in your interactions with marine life and coastal ecosystems. Whether you’re swimming, surfing, or simply walking along the shoreline, remember that the ocean is a delicate environment that requires respect.

Here are some simple ways to minimize your impact while enjoying the beach:

• Avoid Touching Coral Reefs: Coral reefs are home to some of the most diverse marine life on the planet, but they are highly sensitive to human activity. If you're snorkeling or diving, avoid touching the coral or standing on the reef. This helps protect these fragile ecosystems from damage and disease.
• Don’t Disturb Wildlife: When you encounter marine animals, such as sea turtles, dolphins, or seals, observe them from a distance. Avoid disturbing their natural behavior, as human interference can cause stress and even harm.
• Steer Clear of Harmful Chemicals: Some sunscreens and cosmetics contain chemicals that can be toxic to marine life, especially coral reefs. Choose reef-safe sunscreen that’s free from harmful ingredients like oxybenzone and octinoxate, which can contribute to coral bleaching and other oceanic damage.
• Stay on Designated Paths: When walking along beaches, always stay on designated paths to avoid disturbing coastal vegetation and habitats. Protecting coastal dunes and native plants helps preserve the natural landscape and prevents erosion.

By respecting these guidelines, you’re ensuring that the ocean remains a safe and healthy environment for marine life and future generations of beachgoers.

5. Advocate for Stronger Ocean Protection Policies

One of the most effective ways to support ocean conservation is by advocating for policies that protect marine environments on a larger scale. Support local and global initiatives aimed at reducing ocean pollution, protecting marine wildlife, and curbing climate change, which has devastating impacts on our oceans.

Consider getting involved with advocacy groups that push for stronger environmental protections, such as advocating for stricter regulations on plastic waste, supporting marine protected areas (MPAs), or pushing for the reduction of harmful fishing practices. Your voice is powerful—whether it’s through signing petitions, attending environmental rallies, or simply educating others about the importance of protecting our oceans.

6. Participate in Beach Clean-Ups and Community Events

One of the most rewarding ways to engage in ocean conservation is by taking part in community beach clean-ups and other environmental volunteer events. Many organizations host beach clean-up days where local communities come together to collect litter, sort recyclables, and make a visible impact on the health of their beaches and oceans.

Georgi Swimms encourages you to join these efforts, whether in your local community or through larger global movements. These events are often educational, inspiring participants to continue making mindful choices that protect marine ecosystems long after the clean-up ends. By uniting with others who care about ocean conservation, you’ll be part of a global movement striving for a cleaner, healthier planet.

Conclusion: Enjoy the Beach, Protect the Ocean

There’s no denying the deep connection we feel with the ocean. Its vastness, beauty, and mystery inspire awe and wonder. But with this connection comes a responsibility to protect it. Supporting ocean conservation while enjoying the beach is not just about what we do on the sand; it’s about the choices we make every day. From choosing sustainable swimwear to reducing our plastic consumption, supporting ethical brands, and participating in beach clean-ups, every action we take can have a positive impact.

At Georgi Swimms, we believe that the ocean is a treasure worth preserving—and we’re committed to doing our part. Together, we can help ensure that future generations will have the same opportunities to enjoy the beach, swim in clean oceans, and witness the diverse marine life that makes our planet so remarkable.

Enjoy the beach, respect the ocean, and swim with purpose. Swim with Georgi Swimms—because the future of the ocean depends on us all.

In the serene rhythm of the ocean’s waves, there lies a hidden crisis—a silent battle between the fast fashion industry and the health of our planet’s most vital resource. Every year, millions of tons of waste end up in our oceans, much of it linked to the fast fashion industry, which churns out cheaply made, disposable clothing at an unsustainable rate. While most consumers are aware of the consequences of pollution on land, fewer realize the direct threat posed to the oceans by the fashion choices we make, particularly in swimwear.

At Georgi Swimms, we believe that fashion should never come at the cost of our planet. The truth is, the swimwear industry is just as complicit in the degradation of our oceans as any other segment of fast fashion. But it doesn’t have to be this way. By choosing sustainable, eco-friendly swimwear, we can all make a meaningful impact on preserving the beauty and health of our oceans for generations to come.

In this piece, we dive deep into the environmental impact of fast fashion on our oceans and explore why sustainable swimwear is not just a trend, but a necessity.

The Dark Side of Fast Fashion: A Tidal Wave of Waste

The term "fast fashion" refers to the production of clothing at an accelerated rate, designed to mimic the latest runway trends and get to market quickly at an affordable price. The idea is simple: create high volumes of cheap, disposable garments that consumers can purchase in bulk, wear a few times, and discard. Unfortunately, the environmental consequences of this practice are far-reaching.

Microplastics: The Silent Ocean Invader

One of the primary environmental culprits in the fashion industry is synthetic fabrics such as polyester, nylon, and acrylic—materials that are often used in the production of swimwear. While these materials are cost-effective and durable, they are also made from petroleum-based chemicals, which are non-biodegradable. When these fabrics are washed, they shed tiny plastic fibers, called microplastics, which are small enough to pass through water filtration systems and eventually end up in the ocean.

These microplastics accumulate in the water, consumed by marine life, from tiny plankton to large fish. The ingestion of microplastics can be toxic to sea creatures, affecting their health, reproduction, and survival. And as these plastics move up the food chain, they ultimately affect human health as well. The fibers from synthetic swimwear, washed away after just a few uses, add to this growing crisis.

Fast Fashion’s Contribution to Ocean Pollution

The swimwear industry alone contributes significantly to the proliferation of microplastics in our oceans. Fast fashion brands often produce large quantities of cheap, poorly made swimsuits that are designed to be replaced every season. These swimsuits are typically made from synthetic materials, which, when disposed of, release harmful chemicals into the environment, taking hundreds of years to break down.

But it’s not just the materials; it's the entire lifecycle of fast fashion that harms the ocean. From the excessive water usage in garment production to the toxic dyes and chemicals used in processing fabrics, the environmental footprint of the fashion industry is staggering. When swimwear is discarded after only a few wears, it adds to the growing mountain of textile waste, contributing to pollution in landfills and, eventually, our oceans.

The Rise of Sustainable Swimwear: A New Wave of Change

The good news is that the tides are turning. More and more brands are recognizing the need for sustainability, and Georgi Swimms is at the forefront of this movement. We’re proud to offer a collection of swimwear that not only delivers premium style and performance but also aligns with our commitment to protecting the planet.

Sustainable swimwear is about choosing materials that are better for the environment, using responsible production methods, and creating long-lasting garments that don’t end up in the landfill after a few uses. But the true power of sustainable swimwear lies in its ability to reduce the impact of microplastics on our oceans.

Eco-Friendly Materials: A Breath of Fresh Air for the Oceans

At Georgi Swimms, our swimwear is crafted from recycled fabrics, such as recycled nylon and recycled polyester—materials that are derived from post-consumer waste, including plastic bottles and discarded fishing nets. These fabrics are not only durable and high-performance but also prevent additional plastic from entering the ocean. By choosing swimwear made from these sustainable materials, we’re helping to reduce the demand for virgin plastics and ensuring that our swimwear doesn’t contribute to the growing plastic pollution problem.

Additionally, natural fibers such as organic cotton and Tencel offer biodegradable alternatives to synthetic fabrics, reducing the amount of non-degradable materials in our oceans. These fibers break down naturally without releasing toxic chemicals, making them a safer choice for the planet.

Ethical Production: Protecting Both People and the Planet

Sustainable swimwear goes beyond just eco-friendly fabrics. It also involves ethical production practices. At Georgi Swimms, we partner with manufacturers who prioritize fair labor practices, safe working conditions, and energy-efficient production methods. By investing in ethical, sustainable production, we ensure that our swimwear is made with care for both the environment and the workers involved in the process.

How You Can Make a Difference

As consumers, the power to make a positive change lies in the choices we make. When it comes to swimwear, the key to protecting the ocean is simple: choose sustainable brands. Here’s how you can be part of the solution:

1. Invest in Quality, Not Quantity: Rather than purchasing cheap, fast-fashion swimwear that you’ll toss after a season, choose high-quality, durable swimwear made from recycled or natural materials. Georgi Swimms offers swimwear designed to last season after season, without compromising on style or comfort.

2. Look for Certifications: Choose swimwear brands that are certified by eco-conscious standards such as Global Recycled Standard (GRS) or OEKO-TEX Standard 100, which ensure that the materials used in the swimwear are sustainable and free from harmful chemicals.

3. Proper Care to Extend the Life of Your Swimwear: Caring for your sustainable swimwear can make a big difference. Wash your swimwear in a mesh bag to reduce microplastic shedding, and avoid harsh detergents that can damage the fabric. Air-dry your swimsuits to preserve their longevity and reduce energy consumption.

4. Recycle and Repurpose: When your swimwear reaches the end of its life, don’t just throw it away. Look for recycling programs offered by brands like Georgi Swimms or repurpose your swimwear into other useful items, such as beach bags or accessories.

5. Support Brands with a Mission: Finally, support brands that are committed to sustainability and the preservation of our oceans. By choosing companies that align with your values, you contribute to the collective movement toward a more sustainable, ocean-friendly fashion industry.

The Future of Fashion: Sustainable and Ocean-Friendly

The fashion industry is undergoing a transformation, and with that comes the opportunity to choose fashion that respects the planet. By making the switch to sustainable swimwear, you’re not just choosing a swimsuit—you’re making a stand for the health of our oceans. Every choice we make, from the materials we buy to how we care for them, has the power to protect our environment and preserve the natural beauty of the places we love.

At Georgi Swimms, we’re proud to be part of the solution, offering swimwear that’s as kind to the oceans as it is to your skin. Together, we can create a future where style and sustainability coexist—where fashion no longer harms the planet, but instead nurtures it.

Join us in making a difference. Swim with purpose. Swim with Georgi Swimms.

As the sun-drenched days of summer approach, it’s time to dive into the season’s most exciting wardrobe update: swimwear. But beyond the shimmering waves and golden sands, a new conversation is taking place in the world of fashion—a conversation centered around sustainability. Whether you’re lounging poolside or catching some rays on your favorite beach, your wardrobe choices matter. At Georgi Swimms, we believe that style and sustainability should go hand in hand, which is why we’ve created a swimwear collection that not only looks great but also reflects a commitment to the planet.

Here’s how to build a sustainable beach wardrobe, without compromising on style, comfort, or performance.

1. Start with Quality, Not Quantity

A sustainable beach wardrobe begins with quality over quantity. Fast fashion has conditioned us to believe that more is better, but in reality, quality swimwear that stands the test of time is a far more responsible and economical choice. Georgi Swimms designs each piece with durability in mind, using fabrics that retain their vibrancy and elasticity over multiple seasons.

When investing in swimwear, opt for timeless, versatile pieces that you can wear year after year. Classic designs like well-tailored trunks, sleek one-pieces, and sophisticated cover-ups will stay stylish for years, eliminating the need to constantly refresh your collection. Georgi Swimms' pieces are crafted to withstand the wear and tear of both the beach and the elements, ensuring your swimwear not only looks amazing but stays in rotation for the long haul.

2. Choose Eco-Friendly Fabrics

The fabric choices you make have a significant impact on the environment. That’s why sustainability starts with the materials used to create swimwear. At Georgi Swimms, we’ve partnered with textile innovators to offer eco-conscious options, from recycled polyester to nylon made from ocean plastics. These sustainable fabrics are durable, lightweight, and resistant to chlorine, ensuring that your swimwear maintains its shape and color while reducing waste in the process.

When choosing new swimwear for your beach wardrobe, look for eco-friendly materials like:

• Recycled Polyester: Made from post-consumer plastic bottles, this material reduces the need for virgin polyester production and helps divert plastic from landfills.
• Recycled Nylon: Often sourced from discarded fishing nets, fabric scraps, and other industrial waste, recycled nylon reduces pollution and gives new life to otherwise discarded materials.
• Organic Cotton: For cover-ups, beach towels, and other accessories, organic cotton offers a natural, biodegradable alternative to conventional cotton, without the harmful pesticides or chemical fertilizers used in traditional farming methods.

By opting for swimwear crafted from these materials, you’re helping to create a circular fashion economy that values both innovation and responsibility.

3. Opt for Versatile Pieces

Building a sustainable wardrobe also means embracing versatility. Investing in pieces that can be worn in multiple settings—whether you’re heading to the beach, the pool, or even a summer night out—reduces the need to constantly buy new clothes. Georgi Swimms offers swimwear that seamlessly transitions from water to land, combining both style and functionality.

Consider multifunctional items, like swim trunks that double as shorts, or a sleek rash guard that works as a layering piece for casual evening outfits. With versatile choices, you’ll reduce your consumption of unnecessary pieces, keeping your beach wardrobe streamlined and practical.

4. Care for Your Swimwear

Proper care is essential to extending the lifespan of your swimwear. Chlorine, saltwater, and UV rays can cause fabrics to fade or degrade over time, but with the right maintenance, your Georgi Swimms pieces will look as fresh as they did on day one.

• Rinse Immediately: After every swim, rinse your swimwear with fresh water to remove chlorine or salt residue that can break down fibers.
• Hand Wash: Gentle hand washing in cold water ensures that your swimwear keeps its elasticity and shape, while machine washing can be too harsh on the fabric.
• Dry Gently: Always air dry your swimwear by laying it flat or hanging it up in the shade, as direct sunlight and tumble drying can cause materials to stretch and fade.

Taking a little extra time to care for your pieces not only ensures they last longer but also helps reduce waste in the fashion cycle.

5. Make Thoughtful Purchases

Sustainability goes beyond just the materials—it's about mindful consumption. Rather than succumbing to the impulse buys that come with each new season, take the time to evaluate what you really need for your beach wardrobe. Georgi Swimms encourages you to focus on timeless, well-made pieces that align with your lifestyle.

Ask yourself:

• Do I really need this item, or can I make do with what I already own?
• Is this piece versatile enough to wear throughout the entire summer season, or will it quickly go out of style?
• Is this purchase aligned with my commitment to sustainability, both in materials and manufacturing practices?

By purchasing thoughtfully and investing in long-lasting, quality pieces, you’ll contribute to a slower fashion movement—one that values longevity over trends.

6. Recycle and Repurpose

If you’re parting with old swimwear, don’t simply toss it in the trash. Many brands, including Georgi Swimms, are committed to finding ways to give old garments new life. Recycling swimwear made from materials like nylon or polyester can reduce waste and give textiles another use. Georgi Swimms has started initiatives to take back worn-out items and repurpose them into new collections.

Additionally, consider repurposing your old swimsuits for other uses, like making beach bags or turning them into fabric for home projects. The more creative you get with reusing items, the less waste you’ll contribute to.

7. Invest in Beach Accessories with a Purpose

Sustainable beachwear isn’t limited to just swimwear—it extends to your accessories too. Look for beach bags, towels, and hats made from natural or recycled materials. Choose bamboo or eco-friendly fiber towels, bags made from repurposed materials, and eco-conscious flip-flops. These small yet significant purchases complete your wardrobe while remaining aligned with sustainable principles.

At Georgi Swimms, we believe every detail counts. From beach bags made with sustainable fabrics to eco-friendly accessories, the right pieces can enhance your beach experience while supporting ethical manufacturing practices.

8. Support Brands with Ethical Practices

Finally, when building your sustainable beach wardrobe, it’s essential to align with brands that share your values. At Georgi Swimms, we are committed to responsible sourcing, fair labor practices, and eco-conscious manufacturing. We aim to create swimwear that not only looks good on you but also feels good for the planet.

By choosing brands like Georgi Swimms that prioritize sustainability at every step of the production process, you are contributing to the shift toward a more conscious fashion industry.

Conclusion: Sustainable Style Without Compromise

Building a sustainable beach wardrobe doesn’t mean sacrificing style or comfort. It’s about making intentional choices that reflect your values while still embracing the carefree nature of summer. With high-quality, eco-friendly swimwear from Georgi Swimms, you can swim in style and confidence, knowing that your choices are contributing to a healthier planet.

The future of fashion is green, and every small step you take—whether it’s choosing sustainable fabrics, caring for your swimwear, or supporting responsible brands—helps us move closer to a more sustainable, stylish world. So, as you pack for your next beach getaway, remember: sustainability is always in season.

Swim with purpose. Swim with Georgi Swimms.

Summer is here, and it’s the perfect time to escape, recharge, and embrace your inner beach babe. Whether you’re planning a weekend getaway or a full-blown coastal road trip, the key to making the most of the sunny season is a solid itinerary—one filled with beach days, fun adventures, and, of course, fabulous Georgi Swimms swimwear to keep you looking and feeling your best!

This is your ultimate summer itinerary, crafted just for you, the modern millennial looking to balance relaxation with adventure. From sunrise surf sessions to sunset cocktails, we’ve got you covered.

Day 1: Early Morning Beach Walk + Sunrise Surf

Start your day with:

• Activity: Sunrise beach walk and surf session
• Location: Bondi Beach, Sydney or Byron Bay, NSW
• Swimwear to wear: A sleek Georgi Swimms one-piece or bikini
• Vibe: Early mornings on the beach are peaceful and magical. Start your day with a calming beach walk to clear your mind. If you’re feeling adventurous, grab your surfboard and hit the waves at sunrise. The calm ocean and the pink hues of the morning sky are perfect for an early surf session.

Why it works: Our Georgi Swimms swimwear is designed with both style and function in mind, so whether you’re in the water or on the sand, you’ll look amazing. Choose a one-piece for ultimate comfort and support, or a chic bikini to mix and match your beach style.

Day 1: Mid-Morning Café Brunch + Poolside Lounging

After the surf, head to:

• Activity: Poolside lounging + Brunch at a local café
• Location: Your Airbnb or hotel pool or a trendy rooftop bar
• Swimwear to wear: A Georgi Swimms high-waisted bikini
• Vibe: After your active morning, indulge in a relaxed poolside brunch. Treat yourself to avocado toast, acai bowls, and refreshing iced lattes. Lounge by the pool in your Georgi Swimms high-waisted bikini, sip on a mocktail, and bask in the sunshine. Perfect for an Insta-worthy moment with the backdrop of your beautiful surroundings.

Why it works: A high-waisted bikini offers both comfort and style—whether you're lounging in the sun or jumping in the pool for a quick dip. The retro-inspired cut is flattering and on-trend, making it ideal for the millennial beach lover.

Day 1: Afternoon Exploration + Beach Day Fun

In the afternoon, it’s time for some adventure:

• Activity: Explore a hidden beach or take a coastal hike
• Location: Little Bay, Sydney or Crystal Castle, Byron Bay
• Swimwear to wear: Georgi Swimms cheeky bikini or matching set
• Vibe: Spend the afternoon exploring a lesser-known, secluded beach. Pack your favorite beach bag, your Georgi Swimms bikini, and a great book. Whether you’re hiking to a hidden cove or catching some rays on a secluded beach, it’s the perfect opportunity to wear your bold Georgi Swimms set. A cheeky bikini in bold colors or floral prints will have you turning heads as you soak in the sun and enjoy the coastal views.

Why it works: Our swimwear is made for the active and the fashionable. Whether you're walking along the coast or enjoying some quiet time by the ocean, our bikinis give you the flexibility and comfort to enjoy the day to its fullest.

Day 2: Brunch & Beach Volleyball + Coastal Road Trip

Start the day with:

• Activity: Beach volleyball + Coastal road trip
• Location: Manly Beach, Sydney or Crescent Head, NSW
• Swimwear to wear: A Georgi Swimms supportive bikini or sports swimwear
• Vibe: After a delicious brunch (hello, smoothie bowls!), head to the beach for a fun game of volleyball with friends or fellow beach-goers. The morning sun and the energy of beach volleyball will have you feeling good. Afterward, pack up and hit the road for a coastal drive to your next beach destination. Stop along the way to take in scenic views and maybe snap a few photos in your Georgi Swimms swimwear.

Why it works: If you're hitting the sand for some sports or beach fun, you'll want a bikini that stays put. Our Georgi Swimms supportive bikinis are designed to move with you, keeping you comfortable and confident, no matter how active the day gets.

Day 2: Sunset Cocktails + Bonfire on the Beach

Finish the day with:

• Activity: Sunset cocktails + Bonfire with friends
• Location: Palm Beach, Sydney or Wategos Beach, Byron Bay
• Swimwear to wear: A stylish Georgi Swimms sarong wrap or cover-up
• Vibe: After a day of exploring and adventure, it’s time to unwind. Head to a beachfront bar for sunset cocktails and take in the view as the sun dips below the horizon. Later, gather around a bonfire on the beach with friends, roasting marshmallows and enjoying the good vibes. Throw on a Georgi Swimms cover-up to stay comfortable and chic as the evening cools down.

Why it works: Our Georgi Swimms cover-ups are the perfect balance of style and comfort. Whether you're wrapping up your day by the fire or strolling along the beach, they’re a must-have for every millennial beach lover who wants to look effortlessly chic.

Day 3: Lazy Beach Morning + Floating in the Ocean

Start your morning with:

• Activity: Lazy morning on the beach + Floating in the ocean
• Location: Whitehaven Beach, Queensland
• Swimwear to wear: A Georgi Swimms classic one-piece swimsuit
• Vibe: You deserve a laid-back day after all the action. Spend your morning reading under an umbrella, taking a nap, or floating in the ocean. The waves are perfect for just drifting away and embracing the calm. If you’re feeling more active, take a paddleboard out for a slow ride along the coastline. Your Georgi Swimms one-piece will keep you comfortable while you enjoy the serenity.

Why it works: The Georgi Swimms one-piece is a classic for a reason: it's chic, comfortable, and perfect for a relaxing beach day. Whether you’re taking in the sights or floating in the water, you’ll feel stylish and supported all day long.

Day 3: Evening Dinner + Moonlit Beach Stroll

Wrap up your trip with:

• Activity: Beachfront dinner + Moonlit stroll
• Location: Tallebudgera Creek, Gold Coast or Byron Bay
• Swimwear to wear: A lightweight beach dress or sarong
• Vibe: After a fun-filled day of beach adventures, treat yourself to a beachfront dinner at a trendy coastal restaurant. Opt for something fresh, like seafood or a tropical fruit salad, while enjoying the ocean breeze. Once you’ve had your fill, take a romantic moonlit stroll along the shore, letting the sound of the waves calm your mind. Wrap yourself in a flowy Georgi Swimms dress or sarong for a stylish finish to your sun-soaked getaway.

Why it works: Whether it’s a beachside dinner or a post-sunset stroll, our lightweight beach dresses and sarongs are perfect for adding a touch of elegance to your laid-back beach vibes. You’ll feel effortless and chic—ideal for those magical summer evenings.

The Perfect Summer, Powered by Georgi Swimms

From sunrise surf sessions to sunset beach bonfires, this itinerary is designed to help you make the most of every sunny moment. Whether you're hitting the waves or lounging on the sand, Georgi Swimms swimwear has you covered, offering the perfect combination of comfort, style, and sustainability.

As a millennial beach lover, you deserve swimwear that’s as adventurous and chic as you are. With Georgi Swimms, you'll be ready for every beach day and every adventure that summer brings.

Shop Georgi Swimms today and start planning your summer getaway—because your best beach moments are waiting! 🌊☀️

At Georgi Swimms, we believe that swimwear is more than just a piece of clothing—it’s about empowering you to feel confident, beautiful, and ready to take on the world, whether you're lounging poolside or diving into the ocean. But don’t just take our word for it. The true impact of our swimwear is felt through the stories of our incredible customers.

Nothing makes us prouder than hearing how Georgi Swimms has helped our customers embrace their unique beauty and confidently step into the summer season. So, we’re sharing a few of their real stories about how our swimwear has made a difference in their lives.

1. "I Feel Like a Goddess in My Georgi Swimms" – Sarah, 28

Sarah, a fashion-forward content creator from Sydney, has always loved the idea of being a beach babe. But growing up, she often felt self-conscious about her body and struggled to find swimwear that made her feel confident.

"I always felt like I had to hide parts of myself in traditional swimsuits, or like I was settling for something that didn’t quite fit my personality or style," Sarah explains. "When I found Georgi Swimms, everything changed. I put on my first one-piece, and I honestly felt like a goddess. The fit was incredible, and I didn’t have to worry about it digging into my sides or constantly adjusting it. For the first time, I felt completely comfortable and fabulous on the beach."

For Sarah, Georgi Swimms wasn’t just about looking good—it was about feeling good in her skin. The brand’s inclusive sizing and flattering designs gave her the confidence to embrace her natural curves and step into the spotlight.

Empowered Moment: Sarah shared a picture of herself wearing her Georgi Swimms one-piece on Instagram with the caption: "Confidence is key, and I’ve never felt more confident than I do in Georgi Swimms."

2. "Sustainable and Stylish—What’s Not to Love?" – Chloe, 32

Chloe, a Melbourne-based sustainability advocate, is passionate about eco-friendly fashion, but she struggled to find swimwear that matched her values. When she discovered Georgi Swimms’ commitment to sustainable materials and eco-conscious production methods, she was instantly hooked.

"It’s hard to find swimwear that’s both sustainable and stylish. I didn’t want to sacrifice fashion for the sake of being eco-friendly, but Georgi Swimms delivered both in spades," Chloe says. "I love how their swimsuits are made from recycled fabrics, like discarded plastic bottles and fishing nets, but still look chic and modern. It’s the perfect balance for someone who wants to make a positive impact without compromising on style."

For Chloe, every piece of Georgi Swimms swimwear feels like a step in the right direction toward a more sustainable future. Whether she’s lounging by the beach or taking a dip in her favorite lagoon, she can feel good about her choices.

Empowered Moment: Chloe proudly rocked her Georgi Swimms bikini at a sustainable fashion event, sharing her thoughts on eco-friendly swimwear with other like-minded individuals. "Choosing sustainable swimwear feels like I’m doing my part for the planet—and still rocking a swimsuit that makes me feel incredible."

3. "Finally, Swimwear That Fits My Active Lifestyle" – Mia, 25

As an avid surfer and outdoor enthusiast, Mia knows the importance of functional, durable swimwear that can keep up with her active lifestyle. But she struggled to find swimwear that combined both performance and style—until she tried Georgi Swimms.

"I spend most of my summer days surfing and paddleboarding, and I needed swimwear that was both functional and comfortable. Georgi Swimms has become my go-to for swimwear because the pieces are designed with active women in mind. The material is so durable, and the fit stays put, even when I’m in the water for hours," Mia shares.

For Mia, Georgi Swimms provides the perfect combination of high-performance fabric and stylish designs that fit seamlessly into her active lifestyle. Whether it’s a surf session or a beach workout, she knows her swimwear will stay in place and support her every move.

Empowered Moment: Mia shared a photo of herself catching a wave while wearing her Georgi Swimms bikini, with the caption: "Swimwear that works as hard as I do. Thanks for keeping me comfy and confident, Georgi Swimms!"

4. "A Perfect Fit for Every Body" – Emma, 40

Emma, a mother of two from the Gold Coast, had always felt self-conscious about her post-baby body, especially when it came to finding swimwear that was flattering and comfortable. That was, until she discovered Georgi Swimms.

"I’ve always struggled to find swimwear that fits my body properly after having kids. A lot of brands either didn’t offer my size or were uncomfortable and unflattering. But Georgi Swimms made me feel like a queen the moment I slipped into their swimsuit. The support and fit are just perfect," Emma says.

For Emma, Georgi Swimms has been a game-changer. The brand’s inclusive sizing and designs that focus on flattering all body shapes gave her the confidence to wear swimwear again without feeling self-conscious.

Empowered Moment: Emma posted a picture of herself playing with her kids on the beach, wearing her Georgi Swimms bikini, with the caption: "Feeling confident in my skin and loving every moment of my beach days with Georgi Swimms."

5. "Georgi Swimms Helped Me Take the Plunge" – Olivia, 22

For Olivia, a recent graduate, going on her first solo vacation was both exciting and nerve-wracking. She was nervous about feeling out of place in her swimwear, especially on the beach. But after finding Georgi Swimms, she felt ready to take the plunge—literally!

"I’d never traveled alone before, and I was so nervous about looking 'out of place' in my swimsuit. But the moment I put on my Georgi Swimms bikini, I felt empowered. The fit was flattering, and the style made me feel confident and beautiful—ready to take on anything. That swimsuit was my ticket to embracing my independence and enjoying my trip to the fullest," Olivia explains.

For Olivia, the confidence she gained from wearing Georgi Swimms wasn’t just about how she looked—it was about embracing who she is and confidently stepping into new experiences.

Empowered Moment: Olivia took a photo of herself lounging by the pool in her Georgi Swimms swimsuit and shared it on social media with the caption: "Sometimes all you need is the perfect swimsuit to take the plunge. Thanks for making me feel beautiful, Georgi Swimms!"

Final Thoughts: Empowerment, Confidence, and Georgi Swimms

At Georgi Swimms, we know that swimwear is about more than just looking good—it’s about feeling good, too. We design each piece with you in mind, ensuring that our swimwear supports and empowers you, no matter your shape, size, or lifestyle. Whether you're diving into the ocean, lounging by the pool, or taking on the waves, our swimwear helps you feel your best.

These real customer stories show us that Georgi Swimms isn’t just a brand; it’s a movement that empowers you to embrace your unique beauty, live your life to the fullest, and make memories you’ll cherish forever.

Thank you to our amazing customers for sharing their stories. You inspire us every day to continue creating swimwear that empowers women around the world.

Shop Georgi Swimms today and discover the swimwear that empowers you to feel confident, stylish, and ready for your next adventure! 🌊✨

We all know that beach days are a staple in our lives—whether it’s a spontaneous weekend getaway, a relaxing escape with friends, or a sunny vacation to some tropical paradise. But in today’s world, there’s something even more important than finding the perfect beach outfit: making sure that our choices are aligned with our values. That includes choosing sustainable swimwear that not only looks good but also does good for the planet.

At Georgi Swimms, we believe in the power of style with a purpose. We know that millennials care deeply about the environment and the impact of their purchases. You want to make choices that reflect your values, and that’s why sustainable swimwear is becoming more than just a trend—it’s a movement.

So, let’s dive into the benefits of choosing sustainable swimwear and why it matters more than ever.

1. Protect the Ocean While You Enjoy It

The ocean is a magical place—it's where we swim, surf, relax, and recharge. But it’s also under threat from pollution, plastic waste, and climate change. The fashion industry, including swimwear, is one of the biggest contributors to environmental degradation. Conventional swimwear often contains non-biodegradable materials like polyester and nylon, which take hundreds of years to break down in the ocean.

Why It Matters: By choosing sustainable swimwear, you’re directly contributing to protecting our oceans. At Georgi Swimms, we use eco-friendly fabrics made from recycled plastics, such as post-consumer plastic bottles and discarded fishing nets. This helps reduce the amount of waste that ends up in the ocean and gives new life to materials that would otherwise contribute to pollution.

The Impact: When you wear sustainable swimwear, you’re not just supporting your favorite beach looks—you’re also taking a stand for cleaner, healthier oceans and marine life.

2. Reduced Environmental Footprint

Did you know that the fashion industry is one of the world’s largest polluters? From textile waste to the carbon footprint of manufacturing, the environmental impact of traditional clothing is huge. But when it comes to swimwear, making the right choices can dramatically lower your impact.

Why It Matters: Sustainable swimwear is designed with a focus on reducing waste and carbon emissions. Brands like Georgi Swimms are committed to using eco-conscious production methods, reducing water usage, and prioritizing energy-efficient practices. By choosing sustainable swimwear, you’re supporting brands that are actively working to reduce the environmental footprint of their products.

The Impact: Choosing sustainable options means fewer toxic chemicals in the production process, less energy consumption, and a significant reduction in waste. It’s a simple but powerful way to minimize your carbon footprint—without sacrificing style.

3. High-Quality, Long-Lasting Materials

If you’ve ever bought a cheap swimsuit only to find it faded, stretched, or falling apart after a few wears, you know that fast fashion doesn't always offer the best bang for your buck. Sustainable swimwear, on the other hand, is made with durable, long-lasting fabrics that stand up to saltwater, chlorine, and the sun without losing their shape or color.

Why It Matters: Sustainable materials like recycled polyester, Econyl (recycled nylon), and organic cotton are not only better for the environment, but they also provide superior quality and performance. With eco-friendly swimwear, you’re getting a product that will last longer, look better, and feel more comfortable over time.

The Impact: By investing in sustainable swimwear, you’re choosing quality over quantity. This reduces the need for constant replacements, meaning fewer garments end up in landfills, and you’ll have a piece that lasts season after season.

4. Feel Good About Your Fashion Choices

Let’s face it—when we make fashion choices that are aligned with our values, we feel better about ourselves. There’s something incredibly rewarding about wearing a swimsuit that not only looks amazing but also has a positive impact on the planet.

Why It Matters: Sustainable swimwear is more than just a trend—it’s a way of living. As a millennial, you’re part of a generation that’s driven by purpose and values. By choosing eco-friendly brands like Georgi Swimms, you’re supporting a movement that prioritizes ethical production, sustainable materials, and responsible consumption. You can feel good knowing that your choices align with your values of environmental responsibility and conscious living.

The Impact: When you wear sustainable swimwear, you're not just a consumer—you’re a change-maker. You’re helping shift the entire fashion industry toward sustainability, encouraging other brands to follow suit. It's fashion with a purpose, and that feels empowering.

5. A Beautiful Range of Styles That Don’t Compromise on Fashion

Gone are the days when sustainable swimwear meant sacrificing style. Today’s eco-friendly swimwear is every bit as chic, flattering, and trendy as conventional options, without compromising on quality or fit.

Why It Matters: At Georgi Swimms, we’re all about combining fashion-forward designs with eco-conscious materials. Whether you’re looking for a classic one-piece, a high-waisted bikini, or a trendy cut-out swimsuit, you can count on our sustainable collection to offer a range of styles that suit every body type and occasion. From bold prints to minimalist elegance, sustainable fashion doesn’t have to be boring.

The Impact: Choosing sustainable swimwear doesn’t mean you have to sacrifice your personal style. You can look fabulous while staying true to your values—whether you’re lounging poolside or catching waves on your next beach getaway.

6. Better for Your Skin

Traditional swimwear fabrics often contain harmful chemicals like pesticides and dyes that can irritate your skin, especially when exposed to chlorine or saltwater for long periods. Sustainable swimwear, on the other hand, uses natural, less-toxic materials that are gentler on your skin.

Why It Matters: Many eco-friendly swimwear brands, including Georgi Swimms, prioritize using fabrics that are free from harmful chemicals, dyes, and finishes, ensuring your skin stays safe and irritation-free while you enjoy your time in the sun and surf.

The Impact: Wearing sustainable swimwear means your skin is treated to fabrics that are softer, healthier, and safer, reducing the risk of irritation or allergic reactions—leaving you free to enjoy the beach in total comfort.

7. Georgi Swimms: Sustainable, Stylish, and Made to Last

At Georgi Swimms, we’re committed to creating swimwear that’s not only beautiful and functional but also kind to the planet. Our pieces are made from high-quality, recycled fabrics that help reduce waste and environmental impact. Plus, we’re constantly working to improve our production processes and materials to ensure we’re doing our part in preserving the planet.

Why It Matters: We understand that millennials want swimwear that is both stylish and sustainable. That’s why we’ve designed our swimsuits to offer you the best of both worlds. Whether you’re lounging by the pool or taking a dip in the ocean, you can feel confident that your swimwear is both eco-friendly and fashion-forward.

The Impact: By choosing Georgi Swimms, you're making a conscious decision to support a brand that’s dedicated to reducing waste, protecting the environment, and providing long-lasting, high-quality swimwear that looks as good as it feels.

Sustainable Swimwear for a Better Future

When you choose sustainable swimwear, you’re not just making a purchase—you’re making a statement. You're saying yes to better quality, yes to protecting the environment, and yes to fashion that doesn’t compromise on style or performance.

At Georgi Swimms, we believe in creating swimwear that empowers you to look and feel your best while also making a positive impact on the planet. So, the next time you head to the beach or pool, choose sustainable swimwear that aligns with your values. Your skin, the planet, and future generations will thank you.

Shop Georgi Swimms for swimwear that’s sustainable, stylish, and made to last. 🌿🌊

There’s no denying it: beach days are a millennial’s version of paradise. From sunbathing with a good book, to spontaneous dips in the ocean, to Instagramming the perfect sunset, it’s the ultimate escape. But while the beach offers a world of relaxation and fun, it can also take a toll on your skin if you’re not careful.

As much as we love getting our daily dose of vitamin D, protecting your skin from the sun's harsh effects is a must. Luckily, skin care for beach lovers doesn't have to be complicated. With a few essential tips, the right products, and a little sun-smart strategy, you can protect your skin while still soaking up those summer vibes.

Let’s dive into the best skin care tips to keep your skin glowing and healthy all season long—because glowing skin and beach days should always go hand-in-hand!

1. Start with a Hydrating Sunscreen (SPF 50+ is Non-Negotiable)

We get it, sunscreen can sometimes feel like a hassle, but hear us out—it’s the most important step in your beach day skin care routine. The sun’s UV rays are powerful, and prolonged exposure can cause premature aging, dark spots, and even skin cancer.

Why You Need It: Protecting your skin from the sun is the best way to keep it looking youthful and healthy. Think of sunscreen as your skin’s best defense and your secret weapon for glowing skin all summer long.

Tip: Choose a sunscreen with SPF 50+ that’s broad-spectrum and water-resistant. It’s also a bonus if it’s formulated with hydrating ingredients like aloe vera or hyaluronic acid to keep your skin smooth and moisturized.

Recommended: We’re obsessed with Supergoop! Unseen Sunscreen SPF 50—this formula is clear, weightless, and blends into the skin like a dream, leaving no white cast. Another great option is Bondi Sands SPF 50+, an Aussie brand known for its nourishing, non-greasy sunscreens that are perfect for beach lovers.

2. Reapply Sunscreen Like a Pro (Every 2 Hours)

The key to sun protection isn’t just applying sunscreen once at the beginning of the day—it’s about reapplying regularly. After swimming, sweating, or towel drying, you’ll want to make sure your sunscreen stays intact to maintain that protective barrier.

Why You Need It: Reapplying ensures that you maintain continuous protection against UV damage, especially after sun exposure or water activities.

Tip: Set a timer on your phone to remind you every two hours to reapply sunscreen. Or, if you’re on the go and need something quick and easy, try a sunscreen mist or a SPF setting spray for a super-easy reapplication throughout the day.

Recommended: La Roche-Posay Anthelios SPF 50+ offers a spray sunscreen that’s fast, lightweight, and ideal for when you’re reapplying mid-beach day without a mirror.

3. Keep Your Skin Hydrated with Aloe Vera & Hyaluronic Acid

After a long day in the sun and saltwater, your skin can easily get dehydrated, leaving it feeling dry, tight, and irritated. The best way to counteract this? Hydration—lots of it!

Why You Need It: Sunburn and sun exposure can dehydrate the skin, so replenishing moisture is crucial. Products with aloe vera and hyaluronic acid are excellent at restoring hydration, soothing irritation, and promoting skin recovery.

Tip: Look for an after-sun moisturizer that includes aloe vera, which will help calm and cool your skin, or a hydrating serum with hyaluronic acid to restore moisture deep into the skin.

Recommended: After a day in the sun, Aloe Vera Gel by Dr. Organic is a must-have. It’s soothing, hydrating, and perfect for calming sun-exposed skin. Neutrogena Hydro Boost Water Gel is another favorite, with its lightweight, ultra-hydrating formula that’s perfect for giving your skin the moisture it needs without feeling heavy.

4. Gentle Exfoliation (But Not Too Much)

Exfoliating can help remove dead skin cells and prevent clogged pores, but you’ll want to be careful not to overdo it. Your skin is already exposed to a lot of harsh elements at the beach—sand, saltwater, and sun—so it's important to keep exfoliation gentle.

Why You Need It: Exfoliating helps to brighten up your complexion and maintain a smooth, soft surface, but doing it too often can irritate the skin, especially after sun exposure.

Tip: Opt for a gentle exfoliator once or twice a week to remove dead skin, not something too abrasive. Look for a product with mild acids like lactic acid or gentle scrubs.

Recommended: Pixi Glow Tonic with glycolic acid is a perfect option for a gentle, radiance-boosting exfoliation. For something physical yet gentle, try Frank Body Original Coffee Scrub, which combines natural exfoliants like coffee grounds with nourishing oils for smoother, hydrated skin.

5. Don't Forget Your Lips—They Need SPF Too!

When you’re protecting your skin, don’t forget about your lips. Your lips are delicate and just as prone to sunburn as the rest of your skin.

Why You Need It: The skin on your lips is thinner than the rest of your body, which means it's more susceptible to sunburn. Using lip balm with SPF helps prevent cracked, chapped lips and sun damage.

Tip: Always keep a lip balm with SPF in your bag or beach pouch and apply it throughout the day. It’s an easy way to protect your lips without even thinking about it.

Recommended: Hurraw! Lip Balm SPF 15 is a vegan and cruelty-free option that offers broad-spectrum sun protection while keeping your lips soft and nourished. Another favorite is Sun Bum SPF 30 Lip Balm, which hydrates with coconut oil and shea butter while protecting from the sun.

6. Wear a Hat to Protect Your Face and Scalp

While you’re busy applying sunscreen, don’t forget about your face and scalp! The sun can be harsh on delicate areas like your face, ears, and scalp, which are often overlooked when we think about sun protection.

Why You Need It: A wide-brimmed hat not only adds a chic touch to your beach look but also provides extra shade and protection for your face, neck, and scalp. Plus, it’s a great way to keep your hair from getting dried out by the saltwater.

Tip: Go for a lightweight, breathable hat with a wide brim to shield your face and neck from the sun's rays.

Recommended: Lack of Color offers beautiful wide-brimmed hats that are both stylish and practical for all-day sun protection. Their hats are made with breathable materials and come in a range of chic designs to suit any beach outfit.

7. Cleanse Your Skin After Sun Exposure

After a long day of beach fun, it's important to wash away all the salt, sunscreen, and any sand that may have found its way onto your skin. But remember, cleansing should be gentle—not harsh.

Why You Need It: A good cleanse ensures you’re not leaving any dirt or sunscreen residue on your skin, which can lead to clogged pores, breakouts, or irritation.

Tip: Opt for a gentle, hydrating cleanser that won’t strip your skin of its natural oils but will effectively remove the day's build-up.

Recommended: Cetaphil Daily Facial Cleanser is great for sensitive skin and removes dirt and oils without drying out the skin. If you prefer something with a bit more nourishment, try CeraVe Hydrating Cleanser, which is packed with ceramides and hyaluronic acid to keep your skin moisturized while cleansing.

8. Eat Skin-Loving Foods to Boost Your Glow

What you put inside your body is just as important as what you put on your skin. Skin-loving foods rich in antioxidants, healthy fats, and vitamins can help keep your complexion radiant, even after a day in the sun.

Why You Need It: Foods rich in vitamins C and E, as well as omega-3 fatty acids, can help boost your skin’s natural defenses and keep it looking healthy and glowing.

Tip: Add more avocado, berries, salmon, and green leafy vegetables to your diet for a natural skin boost.

9. Wear Swimwear with Built-In Sun Protection: SPF 50+ and UV Protection by Georgi Swimms

We know that sun protection is essential for keeping your skin safe during your beach days, and at Georgi Swimms, we take this seriously. Our swimwear collection isn’t just stylish and comfortable—it’s also designed to protect your skin from harmful UV rays.

Why You Need It: Our swimwear is crafted with SPF 50+ fabric, offering built-in protection from the sun’s damaging UVA and UVB rays. This means you can confidently enjoy the beach, knowing you’re protected while looking fabulous. No need to worry about missed spots or reapplying sunscreen every time you step out of the water—our swimwear has you covered.

Tip: Combine our UV-protective swimwear with your regular sunscreen routine for full protection. It's the perfect way to keep your skin safe while you swim, surf, or soak up the sun.

Recommended: Explore our range of stylish one-pieces, bikinis, and cover-ups that feature SPF 50+ protection. Whether you're lounging by the shore or catching some waves, you can trust Georgi Swimms to help keep your skin protected while you look and feel your best.

Healthy Skin, Happy Beach Days

At the end of the day, your skin is your best accessory, and taking the time to protect it will ensure you can enjoy all your beach days to the fullest without worrying about sun damage. With the right sunscreen, hydration, and skin care routine, you can keep your skin glowing and fresh all season long.

So go ahead—soak up the sun, jump in the waves, and embrace your inner beach lover. Your skin will thank you later.

There's something truly magical about a day spent at the beach—the sun on your skin, the sound of the waves crashing, and the feeling of sand between your toes. Whether you're heading to your local beach or jetting off to a tropical paradise, the key to a flawless beach day lies in being well-prepared. And when you're wearing the right swimwear, every moment feels that much more enjoyable.

At Georgi Swimms, we believe the perfect beach day starts with the perfect beach kit. That's why we've curated the Ultimate Beach Day Checklist to ensure you're set for a day of sun, fun, and relaxation. From your must-have swimwear to the essential beachside accessories, we’ve got you covered, with a few of our favorite Australian brands making your day even better.

1. A Chic, Comfortable Swimsuit

First things first: your swimsuit. Whether you're lounging by the water, diving into the waves, or soaking up the sun, you want swimwear that’s both stylish and comfortable. The right swimsuit will make you feel confident, comfortable, and ready for anything.

Why You Need It: The right swimsuit is the foundation of any great beach day. At Georgi Swimms, we offer a variety of flattering, high-quality swimsuits that fit every body type and style. From chic one-pieces to playful bikinis, our pieces are designed to make you feel confident and beach-ready.

Recommended: The Sienna One Piece for a sleek, timeless look that’s both comfortable and chic, or the Frida Bikini Set for a stylish, flattering fit.

2. Beach Towel & Blanket: Woven Wonders by Luxe Towel Co.

A large, soft beach towel or blanket is essential for lounging or drying off after a swim. A towel that’s both cozy and quick-drying can make all the difference in how comfortable your beach day is.

Why You Need It: You'll want a comfortable place to relax between swims and sunbaths. A large beach towel not only serves as your lounging area but also gives you a space to store your belongings while you play in the surf.

Tip: Choose a towel that's absorbent and large enough to spread out for a full day of comfort, and make sure it packs down easily for travel.

Recommended: Luxe Towel Co. offers luxurious, super-absorbent towels that are designed to dry quickly and feel soft against the skin. Their towels come in chic, timeless patterns that will look great on any beach.

3. Sun Protection: SPF Is Your Best Friend

Nothing can ruin a perfect beach day faster than a sunburn. Protect your skin with a high-SPF sunscreen that’s water-resistant and safe for both your body and face.

Why You Need It: Sun protection is non-negotiable. Not only does sunscreen keep your skin healthy, but it also ensures you’re free to enjoy the sun without worrying about painful burns later.

Tip: Reapply sunscreen every two hours, or more often if you’ve been swimming. Don’t forget your lips! Opt for a lip balm with SPF protection.

Recommended: We love Sand & Sky’s Australian Pink Clay SPF 50+ sunscreen. It’s lightweight, non-greasy, and packed with natural antioxidants to protect your skin while keeping it nourished. Plus, it’s formulated with Australian botanicals for an extra dose of skin love.

4. Stylish Sunglasses: Look Cool, Protect Your Eyes

Sunglasses are a beach essential that combines fashion and function. Not only do they protect your eyes from harmful UV rays, but they also add a touch of glamour to your beach look.

Why You Need It: Protecting your eyes from the sun is just as important as protecting your skin. And let’s face it, nothing says beach chic like a pair of oversized sunglasses.

Tip: Opt for sunglasses with 100% UV protection for the best eye protection.

Recommended: Aussie brand Pared Eyewear offers stylish, high-quality sunglasses with a unique edge. Their designs are bold and trendy, perfect for making a statement on the beach.

5. Hydration: Keep the Water Flowing with S’well Bottles

It’s easy to forget to drink water when you're basking in the sun and playing in the surf, but staying hydrated is essential for a perfect beach day.

Why You Need It: Dehydration can sneak up on you when you’re enjoying a sunny day at the beach. Water helps you stay energized, cool, and feeling your best all day long.

Tip: Bring a reusable water bottle to stay hydrated, and consider adding electrolyte-enhanced water to replenish your body after a swim or surf session.

Recommended: S’well bottles are sleek, stylish, and keep your drinks ice-cold (or hot!) for hours. Perfect for beach days when you need a refreshing sip between sunbathing sessions.

6. Beach Bag: Pack It All In

Your beach bag is your trusty sidekick for the day. You’ll need something spacious enough to carry all your essentials, yet stylish enough to complement your beach look. Look for a bag that’s durable, has plenty of pockets, and is easy to carry.

Why You Need It: A spacious bag is essential for keeping your towel, sunscreen, snacks, and all your other beach day necessities organized and within easy reach.

Tip: Choose a bag with a waterproof lining to keep your valuables (like your phone, wallet, and keys) safe from sand and water.

Recommended: The Beach People create stunning, oversized beach bags that are durable, spacious, and beautifully crafted. Their classic Roundie bags are perfect for carrying everything you need without compromising on style.

7. Snacks & Refreshments: Healthy & Delicious

Long days at the beach require some fuel. Pack a cooler or insulated bag with light, refreshing snacks to keep you energized without feeling sluggish. Fresh fruit, granola bars, or even a smoothie are all great choices.

Why You Need It: Beach days can be long, and you’ll need energy to keep you going from the early morning to the late afternoon. Healthy snacks ensure you stay refreshed and energized.

Tip: Pack items that don’t spoil easily in the sun, and bring a small cooler to keep drinks cold. A refreshing bottle of iced coconut water or lemon water is always a good choice for hydration.

Recommended: For delicious, portable snacks, The Good Snack Co. offers healthy and indulgent treats like roasted chickpeas, protein bars, and energy snacks made from real ingredients that will keep you feeling nourished throughout the day.

8. A Good Book or Magazine: Beach Reading Time

If you’re not the active type and want to spend some time relaxing, a good book or magazine is a must-have. There’s no better place to unwind with a page-turner than while lying on the beach listening to the waves.

Why You Need It: When you’re not swimming or sunbathing, a book or magazine is a great way to pass the time. Plus, it adds to the relaxed vibe of your beach day, providing the perfect escape into a story while you enjoy the sun.

Tip: Choose a book you’ve been meaning to read or pick up something light and fun for easy beach reading.

Recommended: If you're browsing BookTok for your next obsession, check out "The Seven Husbands of Evelyn Hugo" by Taylor Jenkins Reid—a wildly popular pick that’s perfect for beachside reading. With its gripping storyline, celebrity drama, and emotional twists, this novel is a must-read for anyone looking to get lost in a page-turner. For something more lighthearted, try "Beach Read" by Emily Henry, a feel-good rom-com that perfectly captures the essence of a beach escape!

9. A Hat: Stay Cool and Stylish

A wide-brimmed hat is an essential accessory that offers protection from the sun and elevates your beach style. It also keeps your face cool and shaded, giving you more hours to enjoy the beach.

Why You Need It: Not only does a hat shield you from the harsh sun, but it also helps maintain a stylish, put-together beach look. Plus, it adds that extra element of sophistication to your beach ensemble.

Tip: Choose a lightweight, breathable hat that’s easy to pack and won’t get ruined by the sea breeze.

Recommended: Lack of Color is an Australian brand known for creating beautiful, wide-brimmed hats with a modern, fashion-forward twist. Their hats are the perfect combination of style and functionality for any beach day.

10. Comfortable Cover-Up: Stylish Yet Practical

Whether you're grabbing a bite at a beachside café or heading to the boardwalk, a cute cover-up is a must-have for when you need a little more coverage but don’t want to take off your swimsuit.

Why You Need It: A cover-up allows you to transition from the beach to more public spaces while staying cool and stylish. It’s the perfect way to add a touch of sophistication without sacrificing comfort.

Tip: Choose a lightweight, breathable fabric like cotton, linen, or a stylish sarong that’s easy to slip on and off.

Coming Soon: Keep an eye out for our Georgi Swimms clothing range launching soon, featuring beautiful, breezy cover-ups designed to complement your swimwear. From chic kaftans to flowy dresses, our new collection will have you covered (literally!) with pieces that seamlessly take you from the beach to dinner in style.

11. Bluetooth Speaker or Headphones: Set the Perfect Vibe

What’s a beach day without the perfect soundtrack? Whether you’re looking to vibe to some laid-back tunes or energize yourself with an upbeat playlist, music can transform the entire atmosphere of your beach experience.

Why You Need It: Music sets the tone for your day at the beach, whether you're chilling with friends, doing yoga by the waves, or just lying back and soaking up the sun. Plus, it’s a great way to create lasting memories.

Tip: If you're planning on sharing your tunes with the group, a waterproof Bluetooth speaker is a must. If you prefer some solo downtime, a pair of good-quality waterproof headphones will let you tune into your favorite podcast or playlist while still being able to relax by the water.

Recommended: For premium sound on the go, check out UE Boom for a portable, waterproof Bluetooth speaker that delivers crisp, rich sound no matter where you are. For a more personal listening experience, Bose SoundSport wireless headphones offer high-quality audio, comfort, and water resistance, so you can enjoy your favorite beats without missing a beat.

When it comes to finding the perfect swimsuit, it’s all about striking that balance between style, comfort, and quality. Enter the Georgi Swimms Demi One-Piece—a swimsuit that not only checks all the boxes but also takes your swimwear game to the next level. Whether you're lounging by the pool or strolling along the beach, the Demi One-Piece is designed to make you feel confident, elegant, and effortlessly stylish.

A Flattering Fit for Every Body

What truly sets the Demi One-Piece apart is its ability to flatter a variety of body types. With its sleek, contemporary cut and expertly tailored design, this swimsuit enhances your natural curves without compromising on comfort or support. The minimal yet sophisticated design elongates the body, while subtle side cutouts add a touch of intrigue without revealing too much. It’s the perfect combination of sleek, modern lines and classic sophistication—ideal for those who want a one-piece that feels both timeless and current.

Luxe Fabric You Can Feel

The quality of the fabric is where Georgi Swimms truly shines. Crafted from premium materials, the Demi One-Piece feels incredibly soft against the skin while maintaining its shape wear after wear. Whether you're splashing in the waves or basking under the sun, the fabric's breathability and stretch ensure maximum comfort. Plus, the color stays vibrant even after multiple washes, so you can enjoy that fresh, new-swimwear feeling all season long.

Versatility That Takes You Beyond the Beach

One of the best things about the Demi One-Piece is its versatility. It’s not just for the beach; it’s for every sun-soaked occasion. Pair it with your favorite oversized sunglasses, a wide-brimmed hat, and a sheer sarong for an effortlessly chic poolside look. Or throw on a breezy linen cover-up and head straight to brunch or the beach bar. The Demi One-Piece is one of those rare swimwear pieces that transitions seamlessly from a day of sunbathing to a day of exploring—and always looks good doing it.

Designed for the Modern Woman

The Georgi Swimms Demi One-Piece is more than just a swimsuit; it’s a piece of swimwear that reflects the needs and desires of the modern woman. It provides the support and coverage you want, without sacrificing style or sophistication. It’s made for women who want to feel both beautiful and empowered, whether they’re relaxing poolside, enjoying a sunset walk on the beach, or taking a dip in the ocean.

Why You’ll Love the Demi One-Piece

• Flattering Fit: Tailored to enhance your natural shape, with a contemporary cut that works for every body type.
• Luxurious Fabric: Soft, breathable, and durable—designed to move with you while maintaining its shape and color.
• Versatile Design: From beach to brunch, this suit can be styled in a variety of ways to match any occasion.
• Timeless Elegance: Subtle details like side cutouts and delicate straps bring sophistication to a classic one-piece silhouette.

Ready to Make a Splash?

If you're looking for a swimsuit that combines elegance with functionality, look no further than the Georgi Swimms Demi One-Piece. Its flattering design, luxurious fabric, and versatile style make it the perfect addition to any swimwear collection. Whether you're planning a relaxing pool day or heading out for a coastal adventure, this is the one-piece that will make you feel confident, chic, and ready to embrace the sun in style.

So go ahead—take the plunge. The Georgi Swimms Demi One-Piece is waiting to make your swimwear dreams come true.

Shop the Demi One-Piece and more at Georgi Swimms

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